MY RESEARCH BLOG

Personal observations and reflections about the people and the places I visit to see how communication is practiced.

October 31, 2018

TV is not dead.  If the lifeblood of television is sales revenue then TV is alive and kicking.  John Gibson, Digital Sales Manager of WPTV, enlightened a classroom of Generation Z students by showing them the annual sales revenue of local television stations in the Uni...

August 9, 2018

“When it is a beautiful day, and you are waiting to do a live shot, sitting in a chair in the shade, it’s the best job in the world,” say Chris Kettlewell about his job at the Associated Press, Washington Bureau.  He has worked for the Associated Press for over 15 year...

August 5, 2018

On the road to the AEJMC Conference I made a few stops.  After two weeks as a visiting professor at WPTV-TV, in West Palm Beach, Florida, I hit the road again but this time as a practitioner.  You might say I was a visiting practitioner because I have been out practice...

July 26, 2018

I was in a car for a long time today and it gave me a chance to think about the visit to WPTV-TV.  There are a few items that I didn’t write about that I think would be important discussion points at the AEJMC Conference. 

I consider “classroom negotiations” as the...

July 23, 2018

Dean, 

As Week 2 ends, I’m glad you saw the professional side of Sales, especially Political.   Great analogy, Political is like Day Trading.  High energy, and super stressful. Especially in a Florida market. Day in and day out Dave handles the whole operation, and he’s...

July 20, 2018

According to WPTV-TV’s National Sales Manager Dave Griscavage, "Good management is a balance between managing your inventory and managing your people.” Keeping up with the inventory of commercial spots is an overwhelming and challenging job.  Dave’s prime responsibilit...

July 19, 2018

“NEW…NOW…NEXT,” is Angela Byrd’s mantra.  Angela is WPTV’s 5 pm producer and she has a few basic rules when she’s producing her show.  She looks for stories that are “NEW” and unique to her show.  New comes first.  She wants the reporters on the stories to tell tell th...

July 18, 2018

One of my favorite quotes comes from Mike Tyson, “Everyone has a plan until they get hit in the face.”  The quote is simple and true.  We all have grand plans about how we wish to do something, but nothing goes as planned.  WPTV-TV Account Executive, Geoff Solomon quot...

July 17, 2018

The weekly sales meeting began with the announced retirement of Cheryl Beers.  Cheryl and I had a great conversation last week.   We talked about how media advertisement is about selling air, selling time.  Time is as much an employee as all those sitting in the Flagle...

July 16, 2018

There is a separation between news and sales, “A separation between church and state,” says Mary Beth Fitzgerald, WPTV-TV account executive.  There is a sense of pride in her voice because she knows that the divide between the two departments is catalyzed by the streng...

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