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Opening Eyes to the Evolution
TV is not dead. If the lifeblood of television is sales revenue then TV is alive and kicking. John Gibson, Digital Sales Manager of...
Old Friends in High Places
“When it is a beautiful day, and you are waiting to do a live shot, sitting in a chair in the shade, it’s the best job in the world,” say...
Visiting Practitioner - On the Road to AEJMC 2018
On the road to the AEJMC Conference I made a few stops. After two weeks as a visiting professor at WPTV-TV, in West Palm Beach, Florida,...
Visiting Professor - Post-Script
I was in a car for a long time today and it gave me a chance to think about the visit to WPTV-TV. There are a few items that I didn’t...
Visiting Professor - WPTV
Dean, As Week 2 ends, I’m glad you saw the professional side of Sales, especially Political. Great analogy, Political is like Day...
Visiting Professor - Last Day - Thank you!
According to WPTV-TV’s National Sales Manager Dave Griscavage, "Good management is a balance between managing your inventory and managing...
Visiting Professor - Day 11 - New, Now and Next
“NEW…NOW…NEXT,” is Angela Byrd’s mantra. Angela is WPTV’s 5 pm producer and she has a few basic rules when she’s producing her show. ...
Visiting Professor - Day 10 - Mike Tyson, the Philosopher
One of my favorite quotes comes from Mike Tyson, “Everyone has a plan until they get hit in the face.” The quote is simple and true. We...
Visiting Professor - Day 9 - The Politics of Time
The weekly sales meeting began with the announced retirement of Cheryl Beers. Cheryl and I had a great conversation last week. We...
Visiting Professor - Day 8 - Money = Freedom
There is a separation between news and sales, “A separation between church and state,” says Mary Beth Fitzgerald, WPTV-TV account...